Tomorrow, Today

Join leading figures from the cultural sector, for a FREE online series of talks and discussions from the 18th-20th August 2020.

The online programme will explore the relationship between festivals, communities and placemaking post-COVID and includes practical advice/guidance on what festival organisers will need to consider in a new approach to staging outdoor events.

18-20 Aug 2020


All Day

Free entry


Tuesday 18th August 10.30-12.00

Keeping your Audiences Safe

We’ll be discussing industry advice, tools, and approaches you can put into action. We’ll also be joined by an expert in crowd psychology to look at how people react post-catastrophe and how we can use this to predict behaviours and influence audience messaging before and during your event. 

Tuesday 18th August 14:00-15:00

Local Authority’s Perspectives on Events

Representatives from 2 local authorities will be explaining any changes for event organisers; we’ll be looking at the new documentation you need to provide, considerations on sites and permissions, and what H&S plans might need to look like moving forward.  

Wednesday 19th August 10.30-12.00

Practical Advice for Event Design and Delivery

Every element of putting on live events has changed in the face of Covid; from food and drinks to ticketing, and from site builds to medical provision. We’ll be joined by a team of Event and Production Managers who will be sharing practical industry advice surrounding every element of event design and delivery. 

Wednesday 19th August 14:00-15:00

New to Outdoor Arts

Are you wanting to dip your toe into some live performance programming for your event next year? Join us for some simple dos and don’tshandy tips on what works and why, and where to find good quality outdoor work.

Thursday 20th August 10.30-12.00

What Role do Communities Play in Today’s Festivals?

From rainbows to nationwide clapping for key workers, COVID-19 has challenged and changed our understanding of community. Hear leading figures explore the evolving relationship between communities and festivals from policy, artistic and academic perspectives. With Helen Marriage, Director of ArtichokeRebecca Blackman, Arts Council National Director for Engagement and Audiences and Area Director for the Midlands plus Dr Steven Millington, Manchester Metropolitan University, Institute of Place Management.

Thursday 20th August 14:00-15:30

The Future Role of Festivals in Community Engagement, Place-Making and Regeneration

A panel discussion exploring what the future will look like for festivals, and their relationships with their local communities; how will this change as a result of COVIDOur panel discussion in response to the Keynote speeches includes: Andrew LorettoHat Fair Director & freelance theatre maker; Maggie Clarke, Director of XTRAX; Paul BristowArts Council National Director of Strategic Partnerships plus our very own David Edmunds, Festivals Director at Severn Arts.

Thursday 20th August 16:00-17:00

Reflections from Early-Career Producers

A discussion with 6 early-career producers on their reflections from the 3 days and their hopes for the future in terms of festivals and communities as a result of attending Tomorrow, Today.